Location & Directions 715-723-6616
Hours: Mon, Tues, Wed & Fri 10-6, Thurs 10-8, Sat 10-4, Sun 12-4

About The North Face:

In 1966 two hiking enthusiasts followed their passions and founded a small mountaineering retail store known as The North Face, a retailer of high-performance climbing and backpacking equipment. In 1968, they began manufacturing their own technical mountaineering apparel and equipment. Now, more than 40 years after grand opening, The North Face delivers an extensive line of performance apparel, equipment, and footwear. They push the boundaries of innovation so that you can push the boundaries of exploration.


Why We Like The North Face:

The North Face has a long standing reputation as an active performance-oriented brand with an adventurous personality.  They create high-performance, high sustainable and innovative products for intense outdoor activities, classy urbanites, and other outdoor enthusiasts.  They put extensive effort into the research and development of new products, and they work in conjunction with leading materials engineering companies, such as Gore, Poartec, and HyVent. They also work with athletes that test their gear in the field.  One of their newest innovations is their ThermoBall insulator, which is a synthetic material that is equivilent in warmth to 600 fill down feathers.