Swix is a Norwegian company producing ski wax, ski poles, and sportswear. The company was founded in Sweden in 1946 by Börje Gabrielsson, based on experience with ski wax by Swedish skier Martin Matsbo. Swix was the first producer of modern ski wax, and had a scientific approach to the challenge. The wax was colour-coded according to type, a practice which has since been adopted by the entire ski wax industry. By 1964 all production had been moved to Norway. In 1974, Swix bought Liljedahls Skistavfabrikk, and became a leading ski pole manufacturer. In 1989, Swix bought Norheim, and has since been expanding into the technical sportswear market.