Based in Steamboat Springs, CO, SmartWool is a brand whose products are inspired by living and playing in the mountains. They offer technical apparel for an active-outdoor life. Their products are designed to maximize the benefits of Merino wool and deliver the extraordinary comfort that helps people do what they love, longer.
Why We Like Smartwool:
All of us who work at Spring Street Sports have Smartwool socks, and most of us won't ever go back to traditional cotton or polyester socks. And why?
All Smartwool socks are made from premium New Zealand wool. This is the same wool used in high-end shearling products. Because Smartwool socks are made from such high-quality shearling, they are incredibly soft and cozy to wear. As an added benefit, the fibers of the sock contain thousands of air bubbles, which not only keep your feet warm in the winter, but also cool in the summer.
And, one very big final benefit of Smartwool socks - they breathe! This allows your foots moisture to escape, even during periods of high exertion. The result - no stinky feet!